Link Building - what is it?

What is Link Building? Link Building Definition.

What is getting links to a website?

Guide to Link Building

Link building is the act of getting a website to give your website a link from one of more of its webpages. An example of this for the purpose of this guide, could be whereby you want to build a link from a websites page which has information about your product. If that other websites page links to your page about the same product, then thats a bonus. Search engines will see the link you have built, and recognise it as a vote in favor of your page. If you get enough links like this, your page will rank higher in the serp and gain more traffic. Search engines severely punish websites which do not comply with their demands when implementing search engine optimisation and some links can be seen as spam by them, such as purchased links, or hacked links sometimes known as sape links. Methods of getting these links are basically outreach or waiting for someone to hyperlink to your website organically, but waiting like that in a high pace digital marketing and advertising world is a waste of time so hypertext media outreach is seen as the best option. This is where we write to website and webpage owners and see if they will exchange links in a reciprocal link exchange (a link for a backlink) or just do a one way link to us.

You will need white hat links to get page rank to boost your position. A well placed internal link can also be beneficial, and this is under the control of your webmaster. The anchor text (not the uniform resource locator or internationalized resource identifier or URL) used in hypertext links passes relevance to the target page, so keep it on topic but do not overuse it as this is not natural. It is always a good idea to use the domain name as anchor text as well from time to time.

What are examples of linking strategies?

Examples of link building strategies.

Link building strategy examples are :-
Online Citations from local directories or other kind of web directory.
Manual outreach for backlinks.
Niche edits (where valid).
Blog guestposting for an inbound link.
Use semantic url methodologies and the same for anchors. Writing high quality content.
User generated content.
Organic linking.
Ensure you ask for a link exchange.
Social bookmarking for traffic.
Silo building.
Image linking
Generate quality over quantity according to most who measure the results of ranking factors.
Stay in the guidelines and use insights where possible for analyzing performance.

Are all good examples of strategic link building for both nofollow links and follow links.


In our experience, link building for brand awareness and seo is one of the most difficult aspects of running an online business. Bear in mind that relevant links can most often only come from a competitor, so they are hard won and this is one reason why so many people have turned to buying links instead of waiting for 15 years to get just one from an organically gained link. If your competition has link building and authority in their business process, then waiting is not an option. Post links to your site to get going as fast as you can.

Any linking strategy should also include avoiding certain methods, these are :-
Link farms.
Forum posting (as it may get you banned - always ask first).
(PBN) Private Blog Network - these are privately owned networks of website used for providing links.
Duplicating the anchor text too often.
Delete broken links
Read tips and look at words carefully

Hyperlinks and search engine optimisation guide.

Hyperlinks guide

Hyperlinks follow very specific guidance, if we are to create them as a process which is done for a search engine like Google, it is important to make sure the site follows the rules to get pages higher in the results. Optimisation can increase visitors, but takes a lot of practice over a long period or term to know how to get right. We created our first websites around 1998 - so have useful experience which enables us to understand how to improve our ranking without having to learn as we go. Linking resources and the value of a backlink have changed and we do different links to change rankings now. These things include using valuable knowledge to discover new opportunities and case studies to avoid paid advertising and avoid penalites during updates. However many linked pages can be too similar and naturally this should be avoided. Popular methods determine how quickly they fail to be a strategy - with the profile linking and keyword stuffing to try and increase authorty as being not worth any effort. Within the last 20 years the algorithm has changed from accepting guest posts to better understanding via common linking analysis tools and with these has come changes to the internet and best practices. Common tactics are no longer accepted and often signal the links have been placed with keywords for the industry, rather than naturally without much thought, in an attempt to make an authoritative site and effective content or guide.

Relevance.

Getting relevance right.

It has long been known that industry relevance including technical and research focus is essential for out performing competitors and increasing visibility on the internet. In general this applieis not simply to the page, but also to the anchor text used. It should not just be general but more related to the target and should help to show expert status in the topic. The thought is that relevancy is passed back by the link.

Contact us about inbound based SEO

Contact us about how you would like to approach the attainment of new links

You can use the form below to call us or write to us

Email us using the form below for outreach and inbound and outbound linking options


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