SEO is the process of ensuring that your web pages and business website overall is configured and written in the best way possible with the goal of being optimised so that it ranks higher in the search engines for chosen keywords or phrases. For local companies and clients the areas of Stockport, Manchester and Cheshire are relevant - however this applies to all businesses wanting to be seen in searches for their industry in a given geographical location. SEO or search engine optimisation, can be described as the actual art of identifying what the search engines want, and applying that knowledge to the content of web pages and then link building. Generally speaking, what the search engines want to do is provide their users with the best and most relevant content, so by satisfying certain criteria with search engine optimisation for the algorithms we automatically help our visitors by providing a good user experience. Being a Stockport marketing agency, we can help with all of these factors.
We have been performing cost effective SEO and digital marketing and advertising here in Stockport since 1998 - so far far longer than most search engine optimisation SEO agencies or web marketers. We have the expertise and experience of cost effective SEO for ranking websites from its very inception (in terms of Google in particular) and have seen and monitored the changes they have made to the search landscape over a period of two decades, and how this has affected digital marketing services. With a strong background of industrial computer programming (analytical and application systems development on multiple computing platforms) we are ideally placed to take a look at your website and business requirements to provide realistic ranking targets and timescales. In the past, we have associated with companies including Amazon, Netflix, William Hill and Scientifics Online to drive sales and memberships. We have also operated our own in-house e-commerce stores based on OSCommerce and Magento. An SEO company you can trust.
No, to be clear, it is not relevant that we are located in Stockport for any technical or website SEO services, or performance reason. However for communications, meetings when needed or if you just prefer to work with a local company, then it can be helpful when we are just around the corner! An SEO service can be provided from just about any location.
Here is a small checklist of typical ideas and topics for success which often arise when discussing SEO and the search engines, these factor across the board rather than only for Stockport or Manchester.
When you look at the results page which lists the websites of companies which were found for your search term or search phrase, you are looking at what is known as the SERP (Search Engine Results Page). On this page you will see a variety of differently formatted links to websites. This traditional, natural, part of the SERP has been pushed down the screen by Google, making it arguably more difficult for you to be seen no matter what the position is or how strong your natural ranking is. SEO is largely about making your site, be it based in Stockport or elsewhere, get listed higher up in this natural section, even though these results, as a block, have been shunted down the screen. The order from top to bottom is the rankings order, the higher a link is the more relevant and superior in quality google has determined it to be. More click opportunities will arise the higher a site appears. Ranking is also based in part on the amount of link building or natural links a website design has managed to get.
Google uses a variety of techniques which push the above described, naturally listed website links, down the page and out of immediate view unless you scroll. These include taking information extracts and sub-links from websites and publishing those in a larger box at or near the top, placing paid for ads at the top of the SERP and tall line spacing. However, Local search for SEO Stockport businesses get listings in another top box for search queries when the person doing the searching is within reasonable geographical proximity of the business location. This particular box is sometimes referred to as the 3-pack, and its content is derived from data which companies provide to Google when they sign up for a Google My Business account.
Whilst local results are not deeply related to SEO in terms of the natural SERP algorithms, there are a number of factors which can influence the frequency and positioning of your website within the 3-pack. As a website design, digital marketing and SEO agency with a lot of experience, our marketing strategies ensure these factors are incorporated in your Google My Business account, thus maximising the amount of exposure your site might receive in the Local Results and this applies for companies with services in any region, not just Stockport or Manchester.
Carefully choosing the keywords and phrases you would like to rank for is an essential early step. Without being certain what these words are or why you would try and rank for them could be likened to a digital marketing SEO agency trying to rank for a phrase like newspaper adverts. You can see the connection, but the phrase is totally irrelevant to what we do. Many of the errors people make with their solution are much more subtle than that, however the outcome can be just as poor when it boils down to ROI and customer acquisition. We take steps to check for extremely targetted keywords which are 100% relevant to your business, these will help make your SEO work for Stockport searches campaign convert visitors to customers at a much higher rate than unfocussed or even marginally irrelevant phrases.
Various methods are employed to embed or craft the keywords into your website pages in such a manner that the search engines apply the correct relevance score to each page. By placing the words in strategic on-page locations and using various technical methods to let the spiders know what each new page is about, we provide the opportunity for you to outrank your competitor websites, where less attention to detail has been applied. In addition to this, symantically related words are also identified in an effort to further solidify the relevance of your page to its target phrase. Other, expert level ranking signals are also implemented.
Whilst local results are not deeply related to SEO in terms of the natural search engine SERP algorithms, there are a number of factors which can influence the frequency and positioning of your website within the 3-pack. As a web design and SEO agency, we ensure that these factors are included in your Google My Business account, thus maximising the amount of exposure your site might receive in the Local Results through digital marketing. A target audience is often close by, which is worth considering.